Chapter 5 - learning – conditioned to do certain things through repetition operant learning – learning by seeing modeling

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Chapter 5 customer satisfaction – product meets your expectations customer value – what you get for what you give (price, service, product) chapter 6 conditioned response (skinner and holt) – good response, more likely to do it, vice versa
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This note was uploaded on 12/12/2010 for the course MKTG 425 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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