final - -prospecting o developing a potential client o...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Flexibility - The ability to get on or make changes easily Frequency – how many times a message will hit a consumer Sales promotions - good for b2b and b2c - coupons/cents off o manufacturer o trade - gwp – gift with purchase - premium communication process promotional objectives - ones that are tied to promotional mix personal selling outline sampling and demonstrations - 6 step selling outline
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -prospecting o developing a potential client o client should have a need for the product and need it-pre approach o do homework on a client-approach o get attention o create some interest-presentation o match the needs of the client and the products that you are selling-objections o selling resistance-the close o finishing the deal...
View Full Document

This note was uploaded on 12/12/2010 for the course MKTG 425 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

Ask a homework question - tutors are online