Price Objectives first in show

Price Objectives first in show - P r icing Strategies P r...

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Pricing Strategies Price Objectives: - Market Skimming Pricing o First In Show Pet Foods will do market skimming pricing since their frozen dog food is a new product. - Product Quality leadership o First In Show Pet Foods is known for their quality in the industry. Therefore, they will strive to become the leader in product quality so that they may be able to keep their higher price. Price Range - Average price of canned dog food o $.99 - $1.99 (single) o $9.99 - $14.99 (8 count) - Average price of bagged dog food o $6.99 - $14.99 (4 lbs) o $9.99 - $19.99 (8 lbs) o $10.99 - $29.99 (17.5 lbs) o $19.99 - $39.99 (40 lbs)
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- Average price of dog treats o $1.99 - $5.99 (5 oz) o $2.99 - $14.99 (10 oz) o $3.99 - $24.99 (25 oz) Price Range (Boston Area) - Price of canned dog food o Alpo Prime Cuts - $1.25/22 oz. o Mighty Dog - $.69/5.5 oz. o Cesar Select - $.89/3.5 oz. - Price of dry dog food o Dog Chow - $8.49/8 lbs. o Mealtime $8.99/8 lbs. o Iams $11.59/8 lbs. - Price of dog treats o Milk Bone - $3.69/24 oz. o Beggin’ Strips $5.49/10 oz. o Pup-Peroni $3.79/5.6 oz.
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Price Point - Show Circuit 15 oz/12 tub pack (180 oz) o $7.99 per tub - Multivitamin line o 60 – 120 count - $6.99 - $26.99 - FISP will be pricing their products much higher than their competitors since they are known for having high quality products. With the budget that we will be using, we will saturate the market with advertisements so that all owners will know the name of Show Circuit and their new products. They must also price their products close to their competitors in the frozen dog food industry since there are so few. People are not accustomed to purchasing frozen dog food, so they are
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This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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Price Objectives first in show - P r icing Strategies P r...

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