Price Strategies jones blair

Price Strategies jones blair - Price Strategies...

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Price Strategies Product-Quality Leadership - Jones Blair Company will be the product-quality leader in architectural paint coatings and sundries. By pricing their products higher then their competitors, this will help them shape the image of a high quality product. Price Range - Average general-purpose paint price range o Exterior 1 Gal. - $25 - $35 o Exterior 5 Gal. - $70 - $130 o Interior 1 Gal. - $20 - $35 o Interior 2. Gal. - $20 - $25 o Interior 5 Gal. - $70 - $130 - Average primer price range o Interior/Exterior 1 Gal. - $10 - $20 o Interior/Exterior 2 Gal. - $20 - $30 o Interior/Exterior 5 Gal. - $70 - $80 - Average varnish price range o 11oz can - $5 - $8 o 11oz 6 pack cans - $20 – $25 - Average sundries price range o Paint brush - $1 - $15 o Paint brush set - $5 - $20 o Paint roller - $1 - $10
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o Paint roller set - $5 - $20 o Paint thinner/remover 1 qt - $5 - $15 o Paint thinner /remover 1 Gal - $7 - $35 Price Point - JBC average general-purpose paint price range o Exterior 1 Gal. - $28 - $38 o Exterior 5 Gal. - $75 - $140 o Interior 1 Gal. - $22 - $38 o Interior 2. Gal. - $22 - $28 o Interior 5 Gal. - $75 - $140 - JBC average primer price range o Interior/Exterior 1 Gal. - $12 - $22 o Interior/Exterior 2 Gal. - $22 - $32 o Interior/Exterior 5 Gal. - $75 - $85 -
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This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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Price Strategies jones blair - Price Strategies...

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