Price strategies

Price strategies - Price strategies Price objectives...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Price strategies Price objectives · Maximize market share and obtain loyalty of distributers through cheap prices and quality product. · Target the new market segments in Hispanic market and youths 18-24. o Introduce a 10 oz bottle to target youths at a lower price than competitors o Introduce a recently modified energy drink to target adults · Enter the fountain service by selling the syrup to retail outlet channels · Our prices should be Below or at competitor’s pricing Price range/price point · 10 oz 6 pack (NEW) = $3.19 · 12 oz= $0.99 · 20 oz = $1.49 · 2 litter = $1.99 · 12 pack = $4.89 · Energy drink 18oz (Recently modified) = $2.39 · Syrup = $40.99 / 640 ounces (NEW) Factors affecting price · Product life cycle: Maturity stage o Stable stage: Our sales have flattened. There is a lot of market saturation and most potential consumers have tried the product. Future sales are governed by population growth and replacement demand o Increased advertising with new Squirt brand and line extensions
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

Page1 / 2

Price strategies - Price strategies Price objectives...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online