Pricing - Price Objectives Maximum market share Squirt...

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Price Objectives Maximum market share Squirt competes in the market where it is highly price sensitive. We will grab more of the market share through cheap pricing and high quality. Squirt will also be targeting the growing market of Hispanics and Asians. Price Range Average soda competitor price o 6 pack of cans is 2-3 dollars o 12 packs of cans is 5-6 dollars o 2 liter bottle is 1-2 dollars o 6 pack of bottles is 5-6 dollars Average “other” competitor price o Gallon of juice is 4-5 dollars o Carton of juice 2-3 dollars o 12 pack of water bottles 3-4 dollars o 24 pack of water bottles 4-6 dollars Average sports drink price o 8 pack of 20oz bottles is 12 dollars o 6 pack of 12oz is 7 dollars o 32oz bottle is 2 dollars Price Point Squirt’s average price
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o 6 pack of 12oz cans is 2-3 dollars o 12 pack of 12oz cans is 5-6 dollars o 2 liter bottle is 2-3 dollars Squirtilicious – will be priced as o 6 pack of 12oz cans is 2-3 dollars o 12 pack of 12oz cans is 5-6 dollars o 6 pack of 20oz bottles is 4-5 dollars Squirtade – will be priced as o 8 pack of 20oz bottles = $12 o 6 pack of 12ox bottles = $7 o 32ox bottle = $2
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This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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Pricing - Price Objectives Maximum market share Squirt...

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