Pricing - Pricing Price Objectives Pg 383 Maximum market...

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Pricing Price Objectives Pg 383 - Maximum market share o Squirt competes in the market where it is highly price sensitive. - Maximum current profit o Price Range - Average soda competitor price o 6 pack of cans is 2-3 dollars o 12 packs of cans is 5-6 dollars o 2 liter bottle is 1-2 dollars o 6 pack of bottles is 5-6 dollars - Average “other” competitor price o Gallon of juice is 4-5 dollars o Carton of juice 2-3 dollars o 12 pack of water bottles 3-4 dollars o 24 pack of water bottles 4-6 dollars Price Point - Squirt’s average price o 6 pack of cans is 2-3 dollars o 12 pack of cans is 5-6 dollars o 2 liter bottle is 2-3 dollars - Squirt is around the same area as their competitors. However, their 2 liter bottle of Squirt is slightly more expensive than their competitors. Squirt has to be in the same pricing range as their competitors so that they may be able to keep their demand. Squirt does not have enough market share to be able to raise prices higher than their competitors - Squirtade
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This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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Pricing - Pricing Price Objectives Pg 383 Maximum market...

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