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Table Of Contents mktg 494

Table Of Contents mktg 494 - o Price Point o Factors...

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Table Of Contents Target Market o Market Competitive Analysis o SWOT Analysis o Segmentation Criteria o VALS o Strategy o Market Potential o Market Share Product Strategies o Product Classification o Product Differentiation Product Features Distribution Product Attitude Design o Positioning Point Of Difference Points-Of-Parity Establishing Category Membership o Packaging o Logos/Trademarks/Slogans o Line Strategies Squirtade Squirtilicious o Brand Strategies Squirt Party Box o Brand Equity o Product/Market Strategies o Product Life Cycle and Strategies Price Strategies o Maximum Market Share o Price Range
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Unformatted text preview: o Price Point o Factors Affecting Price o Elasticity Of Demand o Price Strategy o Channel Discounts Distribution Strategies o Define Channel o Criteria For Channel Choice o Operation System o Channel Members o Degree Of Distribution o Channel Integration o Supply Chain o CRM Promotion Strategies o Promotion Mix o Promotion Objectives o Channel Promotion o Creative Appeal o Media Schedule o Advertising o Sales Promotion o Personal Selling o Public Relations o Direct Marketing o Support Promotion o Budget...
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  • Spring '10
  • shields
  • Marketing, Degree Of Distribution o Channel Integration o Supply Chain o CRM Promotion Strategies, Strategies Price Strategies, Share Product Strategies, Discounts Distribution Strategies, Market Competitive Analysis

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