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Unformatted text preview: o Price Point o Factors Affecting Price o Elasticity Of Demand o Price Strategy o Channel Discounts Distribution Strategies o Define Channel o Criteria For Channel Choice o Operation System o Channel Members o Degree Of Distribution o Channel Integration o Supply Chain o CRM Promotion Strategies o Promotion Mix o Promotion Objectives o Channel Promotion o Creative Appeal o Media Schedule o Advertising o Sales Promotion o Personal Selling o Public Relations o Direct Marketing o Support Promotion o Budget...
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This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.
- Spring '10