Table Of Contents mktg 494

Table Of Contents mktg 494 - o Price Point o Factors...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Table Of Contents Target Market o Market Competitive Analysis o SWOT Analysis o Segmentation Criteria o VALS o Strategy o Market Potential o Market Share Product Strategies o Product Classification o Product Differentiation Product Features Distribution Product Attitude Design o Positioning Point Of Difference Points-Of-Parity Establishing Category Membership o Packaging o Logos/Trademarks/Slogans o Line Strategies Squirtade Squirtilicious o Brand Strategies Squirt Party Box o Brand Equity o Product/Market Strategies o Product Life Cycle and Strategies Price Strategies o Maximum Market Share o Price Range
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: o Price Point o Factors Affecting Price o Elasticity Of Demand o Price Strategy o Channel Discounts Distribution Strategies o Define Channel o Criteria For Channel Choice o Operation System o Channel Members o Degree Of Distribution o Channel Integration o Supply Chain o CRM Promotion Strategies o Promotion Mix o Promotion Objectives o Channel Promotion o Creative Appeal o Media Schedule o Advertising o Sales Promotion o Personal Selling o Public Relations o Direct Marketing o Support Promotion o Budget...
View Full Document

This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

Page1 / 2

Table Of Contents mktg 494 - o Price Point o Factors...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online