VALS jones blair

VALS jones blair - then they are the type of people that...

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VALS - Thinkers o Jones Blair will be targeting the thinkers because these are the people who seek durability and functionality in their products. Jones Blair can provide them those features with their high quality products. - Believers o If Jones Blair can become the established product that the believers prefer,
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Unformatted text preview: then they are the type of people that Jones Blair should target-Makers o Makers are the other market that Jones Blair should target since makers like to work with their hands. Makers are the do-it-yourselfers that are 50% of the sales....
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