VALS - new sports drink Squirtade will be a good product to...

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VALS - Strivers o Squirt is going to be trying to reshape its image. They will therefore be going after the people that Strivers try to emulate - Experiencers o These are the main people that Squirt will be going after. They are the younger people who are into new products and are full of energy. Our
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Unformatted text preview: new sports drink, Squirtade, will be a good product to push onto them.-Survivors o Though Squirt is trying to reshape their image, they have still been around long enough where consumers around the age of 60 will still recognize them. The survivors will still be brand loyal to Squirt...
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This note was uploaded on 12/12/2010 for the course MKTG 494 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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