Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ProFile 1 UNIT 9 The customer CRM – CUSTOMER RELATIONSHIP MARKETING Relationship marketing is all to do with making sure that the customer remains a customer. Magazines, special offers, loyalty cards, vouchers, and gifts are some of the tools that can be used to engage them in an ongoing dialogue. While this is nothing new, CRM takes the retention of customers to a higher, much more organized level. This has been helped enormously by the development of databases which can store information about customers’ needs. The storage of information about customers gathered via loyalty cards is known as ‘data-wareho...
View Full Document

Ask a homework question - tutors are online