Dell computers are made to order the company has such

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Unformatted text preview: stomization. Dell computers are made to order. The company has such sophisticated supply chain management that it can assemble a machine corresponding exactly to the customer’s specifications. It seems that each year we grow closer to the paradox of a tailor-made product from industrial processes. became law, it sounded a warning for big business to take better care of their customers. Individuals like Ralph Nader in the US also campaign to defend consumer interests. In most countries laws prevent businesses from publishing misleading information about their products and services. Some of the most popular TV programmes are dedicated to consume...
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This note was uploaded on 12/12/2010 for the course RBS BCN taught by Professor Dekoe during the Spring '10 term at Rotterdam Business School.

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