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Unformatted text preview: stomization. Dell computers are made to order.
The company has such sophisticated supply
chain management that it can assemble a
machine corresponding exactly to the customer’s
specifications. It seems that each year we grow
closer to the paradox of a tailor-made product
from industrial processes. became law, it sounded a warning for big
business to take better care of their customers.
Individuals like Ralph Nader in the US also
campaign to defend consumer interests.
In most countries laws prevent businesses from
publishing misleading information about their
products and services. Some of the most popular
TV programmes are dedicated to consume...
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This note was uploaded on 12/12/2010 for the course RBS BCN taught by Professor Dekoe during the Spring '10 term at Rotterdam Business School.
- Spring '10