From mass production to customization the mass

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Unformatted text preview: using’. FROM MASS PRODUCTION TO CUSTOMIZATION The mass production techniques Henry Ford had perfected allowed the company by 1920 to produce a car a minute, but consumers were expected to accept uniformity. This allowed General Motors, under the leadership of Alfred Sloan, to develop different ranges of car targeted at different classes of consumer. Times have changed since Ford told his customers that they could have any colour car as long as it was black. Car makers have done all they can to customize vehicles to their customers’ specifications. Products from the humble pizza or ice-cream to hi-tech equipment lend themselves to cu...
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