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FROM MASS PRODUCTION TO
The mass production techniques Henry Ford
had perfected allowed the company by 1920 to
produce a car a minute, but consumers were
expected to accept uniformity. This allowed
General Motors, under the leadership of Alfred
Sloan, to develop different ranges of car targeted
at different classes of consumer. Times have
changed since Ford told his customers that they
could have any colour car as long as it was black.
Car makers have done all they can to customize
vehicles to their customers’ specifications.
Products from the humble pizza or ice-cream to
hi-tech equipment lend themselves to
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- Spring '10