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rights and giving legal advice. In Britain, the
Consumers’ Association trials new products and
publishes its results in its magazine Which.
Businesses are obliged to take complaints
seriously even to the point of recalling a whole
series of malfunctioning objects or vehicles.
However, in Britain the legal maxim caveat
emptor ‘let the buyer beware’, is still applied. It
entails a responsibility on the part of the buyer to
check themselves what they are being sold.
THE CUSTOMER AS ENEMY
The customer, or consumer in general, can also
be the company’s worst enemy. A culture of
litigation and compensation has developed,
where discontented consumers think they can
take their r...
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This note was uploaded on 12/12/2010 for the course RBS BCN taught by Professor Dekoe during the Spring '10 term at Rotterdam Business School.
- Spring '10