Oupcomeltprofile photocopiable oxford university

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Unformatted text preview: r rights and giving legal advice. In Britain, the Consumers’ Association trials new products and publishes its results in its magazine Which. Businesses are obliged to take complaints seriously even to the point of recalling a whole series of malfunctioning objects or vehicles. However, in Britain the legal maxim caveat emptor ‘let the buyer beware’, is still applied. It entails a responsibility on the part of the buyer to check themselves what they are being sold. THE CUSTOMER AS ENEMY The customer, or consumer in general, can also be the company’s worst enemy. A culture of litigation and compensation has developed, where discontented consumers think they can take their r...
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This note was uploaded on 12/12/2010 for the course RBS BCN taught by Professor Dekoe during the Spring '10 term at Rotterdam Business School.

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