A reputation for poor quality can sink a brand the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: at purchase. A reputation for poor quality can sink a brand. THE PROBLEM WITH TR ADITIONAL MASS PRODUCTION Ford and Taylor are famous for developing modern techniques for industrial mass production and maximizing output. However, assembly line work tends to distance individual workers from the final product. This may work against quality. TQM – TOTAL QUALITY MANAGEMENT K AIZEN Kaizen is a Japanese term meaning continuous improvement. It might entail the use of quality circles. These are regular meetings where employees at different levels gather to discuss frankly how quality can be improved by making ongoing small improvements. BENCHMARKING Benchmarking is improving performance by imitating the best practice currently available in a sector. For instance, a failing European motorcycle company might copy the practices of its Japanes...
View Full Document

This note was uploaded on 12/12/2010 for the course RBS BCN taught by Professor Dekoe during the Spring '10 term at Rotterdam Business School.

Ask a homework question - tutors are online