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Unformatted text preview: ProFile 1 UNIT 3 Quality While businesses have always been concerned with the quality of their goods or services, in the past two decades the quest for quality has almost become an obsession. This can partly be explained by changes in the availability of goods. In a seller’s market where goods are in short supply, consumers may be prepared to accept products which are ‘good enough’. For instance, in the past consumers who had waited months for the delivery of a car would have expected that there would be teething problems in the months following its delivery. Nowadays, the car market has become saturated and choice far exceeds demand. Manufacturers compete more and more on quality and after-sales service. A brand’s reputation for quality and reliability often defines the consumer’s choice or repe...
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This note was uploaded on 12/12/2010 for the course RBS BCN taught by Professor Dekoe during the Spring '10 term at Rotterdam Business School.

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