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Background So you found they didn’t stay true to their principles when faced with higher prices or less choice? It is the same with anything, people won’t change lifelong habits if it is going to be more difficult to do so. A shopper has not 55 got time to shop around, so if their local supermarket does not stock fair-trade 1 _________________ produce then they will buy the goods in It is the annual event that tries to raise stock. In fact we found people were more 10 the public’s awareness of the work the willing to donate money to the cause Fairtrade Foundation does and also 60 but not spend time shopping around for encourages people to look out for and buy fair-trade produce. It is frustrating because products that carry the Fairtrade logo. on the Fairtrade Foundation website is a list 2 ________________ of produce that consumers can buy but the Well, small farmers are often exploited by supermarkets don’t stock it all and farmers 15 corrupt middlemen because they have no 65 want fair-trade not charity. knowledge of the true market value of their 5 __________________________ goods. Other workers have to endure low Yes, fair play, they have been very pay or terrible conditions. Fair-trade is an supportive – many of the big chains have alternative approach. It deals directly with run special offers on their fair-trade produce 20 the suppliers and cutting out the greedy 70 during the fortnight. But often they only middlemen and it builds partnerships based sell a limited selection, so consumers often on dialogue and transparency. Put simply, it have to go to the smaller supermarket is about paying producers and workers a fair chains or charity shops if they want a price without deception or prejudice. wider choice. 3 __________________ 25 6 __________________________ 75 We thought it would be a good way to get Put it this way, the feedback that we out and engage people in dialogue. We received from the bus tour told us more had fairground rides, interactive displays, people would try fair-trade produce if it live music, discussions, something for were readily available. People want to know 30 everyone. We even gave people the chance 80 their food has come from a credible source, to sample delicious fair-trade goods and so it would be in the big supermarkets’ meet fair-trade producers. Some people interests to stock more of it. think that they can’t make a difference but we show them they don’t have to donate So the bus tour and Fairtrade Fortnight is over, what now? 35 time money or energy but they can still easily reduce the impact their actions have 85 Well the campaign goes on. We will try to on the developing world by buying ethical persuade big business that it is in their alternatives to their usual brands. interest to act responsibly when sourcing their produce. We are already seeing more 4 _________________________ and more companies developing an ethical 40 Yes and no. We certainly got a lot of visitors 90 approach whether they are tea companies to the bus – we went to eight cities around or supermarkets and that can only be a the UK and had a steady stream of people good thing but we need the consumer to coming up to the bus. But the feedback we put pressure on them by buying fair-trade got was that although the produce was produce to make sure the good work is 45 good, the consumers have difficulty finding 95 continued.’ it in stores and when they do find it, it is usually more expensive than their non-fairtrade equivalents. After travelling around the UK on an opentop bus, Christine Broom is back home in London. She feels the Fairtrade Fortnight Bus Tour has been a resounding success 5 but still has some lingering doubts about a number of issues that came up. We asked her about her fair-trade adventure.
50 © Oxford University Press 2008 Business Result Upper-intermediate Reading file 6
1 Discuss these questions with a partner.
1 W hat do you understand by the term ‘fair-trade’? 2 A re fair-trade products available in your country? 3 Have you ever bought a fair-trade product? Why did you buy it? 2 Read the text quickly and choose the best title for the article.
a Can’t say fairer than that b A ll fair’s in love and war c Fair today, fairer tomorrow 3 Below are the questions that the interviewer asked. Put them in the
correct gap in the text 1–6. Give reasons for your choice.
a b c d e f W hy is fair-trade so important? So you would like to get more goods into the main supermarkets then? So did you feel the bus tour was successful? Do the supermarkets stock any fair-trade produce? W hat is Fairtrade Fortnight? W hy the Fairtrade Bus? 4 Read the text again and answer the questions. Try to use your own
words for each answer.
1 2 3 4 5 W hat is the goal of the Fairtrade Foundation? W hy was the tour a success? W hat was the main negative feedback that they got? W hy don’t the farmers want charity? W hat is the next step for fair-trade? 5 Match the words in bold in the text to definitions 1–9.
1 2 3 4 5 6 7 8 9 what people are prepared to pay for certain types of goods: to give money, food, clothes, etc. especially to people in need: relating to a period of one year: a n organization for helping people in need: very great: slow to end or disappear: to take part in something; to make somebody take part in something: acceptable and appropriate in a particular situation: t hat can be believed or trusted: 6 Match the words from the list in 5 to one of the words below to make
collocations. Then check your answers in the text.
5 6 7 Example: resounding success shop 1 money 2 price 3 d ialogue 4 doubt source value 7 Look back at the text and choose three words you could use in your
day-to-day work. 8 Work with a partner. Discuss these questions.
1 W hat do you think of the ‘tour bus’ idea? 2 Would something like this work in your country? © Oxford University Press 2008 Business Result Upper-intermediate ...
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