Eng 125 Essay 3

Eng 125 Essay 3 - * James A. Mart in from PC World did some...

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* James A. Martin from PC World did some research on Mac users. “Most loyal Mac users buy their [Apple] products because of the way they look,” says Martin. He also addresses how buying a Mac gives people a sense of “superiority” and “elitist” mentality. He was able to make these observations after interviewing Mac users and their experience with their products. He suggests that consumers are paying Apple to “feel good about themselves” (Martin). This feeling can be attributed to that better items tend to be higher priced. The Massachusetts Institute of Technology funded a study in which researchers wanted to test the notion that costlier items tend to be better. The researchers conducted a study in which 82 healthy participants were asked to rate the effectiveness of a pain reliever pill. The participants were split into 2 groups randomly, and one group was given a drug that supposedly cost $2.50 a pill and the other group a drug that supposedly cost 10 cents a pill. These pills, however, were exactly the same. After extensive testing, participants were asked to rate the effectiveness of the drug they received. 85% of the people that took the costlier drug said they
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felt better whereas only 61% of those who took the cheaper drug said they felt better after being administered the pill. These statistics show that there is a perceived notion that higher priced products tend to be better. With its high price, Macs do measure up to its mission statement in terms of software and some of its revolutionary technology. Not everything they advertise is untrue, and some of the high cost can be attributed to these better features. Mac offers useful software that is beyond its time such as “Spotlight” which allows files to be found more quickly. Apple has also created a separate multi-touch trackpad for non-laptop users to enjoy. The only pitfall to this is that many of these features are unnecessary. Because much of the software Apple creates is geared towards those who are gurus in certain fields such as photography and movie editing, it is hard for the typical laptop user find these types of software useful. Not only that, it is hard for the typical user to utilize these programs to its full extent. Essentially, they are paying more for something they might not even use. Although there are people who do buy Apple for the revolutionary software, Apple forces this software down the throats of people who do not need them and charges them
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a premium for it. This, unfortunately, does not stop Apple from sky rocketing in sales and popularity. Apple products were not always this popular, though. Back in
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Eng 125 Essay 3 - * James A. Mart in from PC World did some...

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