CMST 3114 Test 2 Study Guide

CMST 3114 Test 2 Study Guide - Attitude p redisposition to...

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Attitude – predisposition to respond to people, ideas, or objects in an evaluative way. Belief – perception of reality about whether something is true or false. Bimodal - when two values larger than the other values in a data set occur at equal frequency within the data set Central tendency – the measures of central tendency: Mean, median and mode Cluster samples – sample created by identifying naturally occurring clusters of people with a target variable in a target population Control group – group that the researcher measures without attempting to manipulate in any way Convenience samples – when participants are selected non randomly based on availability Communication apprehension – fear or anxiety associated with either real or anticipated communication with another person or persons Cross tabulation - the process of creating a contingency table from multivariate frequency distributions of statistical variables Debriefing – Period following an experiment when a researcher corrects any deception, reaffirms the value of the experiment, and determines if the answers were changed based on what the participant assumed was occurring Dependent variable – measured variable in a study whose changes are determined by changed in one or more independent variables. Descriptive statistics – statistical tests used to describe the shape of a dataset/ Dispersion – variability; spread of scores Empirical generalization – attempt to describe a phenomenon based on what we know about it at this time. Enhancing reliability – having more variables, both controlled and not. Or accuracy that a measure has, or producing stable, consistent measurements. Ethnocentrism – view of one’s culture as the center of the universe Experiment – when a researcher purposefully manipulates one or more variables (independent variables) in the hope of seeing how this manipulation effects change or lack of change of other variables of interest ( dependent variables or DVs)
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Field experiments – the research is conducted not at a lab, but in an environment that is familiar with the participant. .their home perhaps. Their turf. Frequencies - Guidelines for writing survey items – guidelines to writing good survey questions: 1.)goal is to gain info about a particular group from members about their specific interests or populations. 2.) Identify specific questions 3.)Identify population and develop sample of population -refers to entire group of people about who you want to get info from. Narrow down people -example: for students full time, part time, dropout etc and age range 4.) make sure people can understand, not everyone is the same. Has to accommodate people. No biased questions. Mutually inclusive. Need to choose one. 5.) Implementation: actually distribute: mail, telephone, etc.
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CMST 3114 Test 2 Study Guide - Attitude p redisposition to...

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