SocialInfluence

SocialInfluence - Social Influence 1. Conformity 1. The...

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Social Influence 1. Conformity 1. The Asch Social Pressure Experiment 2. How to Maximize Conformity 2. Normative vs Informational 3. Obedience 1. The Classic Milgram Experiment 4. Social Facilitation and Social Loafing 5. Groupthink 1. How to Avoid It Priming & Conformity ± social influence dramatically affects our attitudes, beliefs, decisions, and actions ± “social priming” events in clusters ± conformity : adjusting one’s behaviour or thinking to align with a (perceived) group standard ² e.g., beggars always have some coins in their cups to indicate others gave ² e.g., mimicry, “copycats” Solomon Asch ± Swarthmore College social psychologist, who initiated a whole new approach in terms of conformity ± wanted to understand how people responded to other people = social influence
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Asch’s Conformity Experiment ± which line is most like the standard line? ± on third trial, confederates say “3” ± subject is uncomfortable, more likely to say “3”, too, despite seeing the difference ±
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This note was uploaded on 12/13/2010 for the course PSYCH 101 taught by Professor Ennis during the Spring '09 term at Waterloo.

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SocialInfluence - Social Influence 1. Conformity 1. The...

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