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Unformatted text preview: Mike ODay IT- Website analysis The strengths of Burger King are that the site is very interactive, entertaining, and engaging. It allows the user to customize the site and explore many different aspects of Burger King. Its weakness is that important information such as restaurant locator, menu, and nutrition can be difficult to find amongst the other buttons, which could cause some customers to get frustrated with the site. McDonalds is less interactive, but its strength is that it is easier to navigate and more user friendly. All the information is presented in a straightforward manner. Its weakness is that customers will just log on and find what they want and then leave the site. Burger King Definitely does a better job at retaining the customer for a longer period of time. Each website has its strengths. It depends on what the customer is looking for as to which website is preferred....
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- Spring '10