Liv's Social Media paper

Liv's Social Media paper - Simons 1 Olivia Simons Professor...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Olivia Simons Professor McCarthy Lit-100 16 November 2010 Social Media and Political Campaigns Social media, as defined by Webster dictionary, are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content. These are tools that politicians have recently begun to take full advantage of. Social media venues include Facebook, Twitter, MySpace, YouTube, and blogs, and the list is continually growing longer each day. Each social media venue allows users to share and discuss information within a network almost instantaneously. These social media venues allow politicians to reach a massive audience very cost effectively during a campaign. Although these networks are great tools for politicians, they are nothing more than a gathering place for their users. These medias do not facilitate critical debates among political followers; they are simply forums for voters with like opinions to rally political support for or against a specific party. One reason that social media are a desirable campaign tool for politicians is that they not only reach a large number of people, but they also are very user friendly. In today’s society, social media sites such as YouTube and Twitter get millions of users a day. By advertising their message on one of these sites, a politician can reach a larger audience than they ever could before social media. These sites are desirable resources for politicians when devising campaign strategies not only because they reach such a large quantity of people, but also because they are so user friendly. Most people know how to navigate social media websites, which makes them Simons 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
more inclined to reference them when searching for information on political campaigns. We see large numbers of people joining social networks each day, which is allowing information to be passed that much more easily between parties. As technology has become an integral part of the way many politicians target the public, social media sites have been playing a major role. Politicians such as Barack Obama have been spreading their message via these social media sites. In 2010, Facebook was voted the easiest social networking site in terms of usability (insert source). Facebook alone has more than 500 million active users, while 50 percent of those users log on to the site in any given day. Also, people spend over 700 billion minutes on Facebook per month (Facebook.com, 2010). This shows us that social networking sites are a very effective way of engaging a large amount of people in a political way who already feel comfortable using these media sites to receive information. People feel comfortable navigating these sites because they are able to retrieve the information they need more easily. Social media provides an easy way for users to find and read information, making these sites successful tools for politicians to engage potential supporters. In addition to the easy usability, the interactive capabilities of these media sites also make
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 8

Liv's Social Media paper - Simons 1 Olivia Simons Professor...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online