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Unformatted text preview: Amazon Evolution Jennifer Johnson Axia College University of Phoenix August 21, 2010 Amazon Page 1 Amazon is known for online retail. Amazon uses the system for themselves along with the individual retailers who use Amazon to sell their goods and services as an online storefront. People all over the world can go to Amazon.com and find virtually anything they may be looking for. The economy, however, has taken a toll on many retail businesses, and Amazon is feeling the effects. This decline has Amazon rethinking their business empire. Amazon is changing their business strategy from being an online retailer to offering computing, storage and other technical services to businesses as well as individuals. Many analysts criticized Amazon because it has not fulfilled its original idea to revolutionize retailing; it simply switched from being a bookseller to a service provider. It makes sense that Amazon would be able to integrate the same systems for others to use all while providing additional...
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