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Unformatted text preview: TOUCON COLLECTIONS: CASE ANALYSIS Facts about the case : Toucon is an importer and distributor of South American and African artifacts as well as authentic jewelry and pottery from Southwestern Indian nations especially Hopi and Navajo. Through its careful verification of the authenticity of these artifacts, it developed a national reputation as one of the most respected importers of these artifacts. In the mid-1990s, it expanded its product line to include replicas of authentic artifacts. Replicas however, account for only a small portion of its sales which are about $25 million and have increased at a relative rate of 20 percent annually since the last 10 years. Toucons items are distributed through specialty dealers, selected interior designers, decorators, firm sponsored-showings and exclusive department stores. Most recently, it was presented with an exclusive offer from a mass-merchandise department store. The store proposed to purchase Toucons complete line of products at 10 percent below its existing prices with an initial purchase of $750,000. Purchases could increase up to $4 million a year; a major prices with an initial purchase of $750,000....
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- Spring '10
- Management, Toucon, authentic artifacts segment, authentic artifacts market, authentic artifacts. Replicas