Keurig At Home Case

Keurig At Home Case - KEURIG AT HOME: CASE ANALYSIS Facts...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: KEURIG AT HOME: CASE ANALYSIS Facts about the case : Keurig Inc. was founded to develop an innovative technique that would allow coffee lovers to brew one perfect cup of coffee at a time. It developed and patented single portion pack and a revolutionary new coffee brewer. Its first brewers were initially targeted towards the office coffee service market. In February of 2002, however, its ownership structure changed enabling it to raise $10 million in capital to expand into the at-home coffee service business. A year later, it developed a new model known as the B100 system and planned to launch the product in the at-home market. Before its launch however, 42% owner, GMCR made a proposition to alter the at- home portion of the coffee pack known as a K-cup and gave several compelling reasons. Keurigs original commercial design of the K-cup brewer featured a system that worked in the following...
View Full Document

Page1 / 3

Keurig At Home Case - KEURIG AT HOME: CASE ANALYSIS Facts...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online