Unformatted text preview: Therefore, Niconil should consider their pricing at a premium to cigarettes. This is because it is a purchase made less frequently that cigarettes and with a greater reward associated with the ultimate purpose. I believe that Niconil will benefit most from its return customers and by word of mouth referencing. The last forecast, where 54% of the population wanted to quit smoking, would be the most beneficial way to predicted future sales and prescriptions written at doctor’s visits....
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- Spring '08