04 Corporate Social Responsibility

04 Corporate Social Responsibility - (customers, employees,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BCOR 1010 PART ONE: THE CONTEXT OF MODERN BUSINESS ( cont.) A. The Economic Environment B. The Role Of Government C. Corporate Social Responsibility (CSR) 1. Taking Account Of Stakeholders’ Interests Defining CSR Good Business: Enlightened Self-Interest Exit and Voice Mechanisms For Stakeholders Current as of 12/14/2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
BCOR 1010 In a 2002 article in Fast Company, “Five Half Truths of Business,” CEOs of the 200 largest companies in the US viewed their responsibility as: Balancing the shareholder’s expectations of maximum return against other priorities is one of the fundamental problems confronting corporate management. The shareholder must receive a good return, but the legitimate concerns of other constituents
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: (customers, employees, communities, suppliers, and society, at large) also must have appropriate attention. From an editorial in the New York Times by Thomas Freidman on the subject of addressing the issue of climate change and possible solutions: .power utilities, factories and car owners have to be required to pay the real and full cost to society of the carbon they put into the atmosphere. And higher costs for fossil fuels make more costly clean alternatives more competitive . and If regulated industries are not required to value carbon reduction, then they will under-invest in efficiency and renewable energy. Current as of 12/14/2010...
View Full Document

Page1 / 2

04 Corporate Social Responsibility - (customers, employees,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online