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Unformatted text preview: 2.Marketing Mix: The Product 3.Marketing Mix: The Price 4.Marketing Mix: The Place- Distribution Channels 5. Marketing Mix: The Promotion Current as of 12/14/2010 BCOR 1010 The Consumer Buying Cycle 1. Problem/need recognition 2. Information seeking 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase evaluation Current as of 12/14/2010...
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