16 Marketing Intro

16 Marketing Intro - 2.Marketing Mix: The Product...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BCOR 1010 PART THREE: THE INTERRELATED FUNCTIONS OF BUSINESS A. Accounting – The Scorecard B. Finance – Getting And Using Resources C. Marketing – The Four “Ps” 1. Overview/Introduction a. Definition, Marketing Mix, and the Four “P’s” b. Evolution and Environment c. Strategic Concerns: Target Markets and Segmentation d. The Consumer Buying Process e. Organizational/Industrial Buying
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2.Marketing Mix: The Product 3.Marketing Mix: The Price 4.Marketing Mix: The Place- Distribution Channels 5. Marketing Mix: The Promotion Current as of 12/14/2010 BCOR 1010 The Consumer Buying Cycle 1. Problem/need recognition 2. Information seeking 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase evaluation Current as of 12/14/2010...
View Full Document

This note was uploaded on 12/13/2010 for the course BCOR 1010 at Colorado.

Page1 / 2

16 Marketing Intro - 2.Marketing Mix: The Product...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online