18 Marketing - Place&Promotion

18 Marketing- - 1 2 3 4 b Analyzing Advertisements to Discover Marketing Strategies Current as of BCOR 1010 EXERCISE Promotion Strategies for the

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BCOR 1010 PART THREE: THE INTERRELATED FUNCTIONS OF BUSINESS A. Accounting – The Scorecard B. Finance – Getting And Using Resources C. Marketing – The Four “Ps” 1. Overview/Introduction 2. The Marketing Mix: Product 3. The Marketing Mix: Price 4. The Marketing Mix: Place a. Direct versus Indirect Distribution Channels b. Wholesalers, Retailers, Agents c. The Value of Intermediaries d. Warehousing, Transportation, Materials Handling 5. The Marketing Mix: Promotion a. Promotion Strategies
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Unformatted text preview: 1. 2. 3. 4. b. Analyzing Advertisements to Discover Marketing Strategies Current as of 12/14/2010 BCOR 1010 EXERCISE: Promotion Strategies for the Consumer Buying Cycle and the Product Life Cycle Consumer Buying Cycle Promotion Strategy Problem/Need Recognition Information Seeking Evaluation of Alternatives Purchase Decision Post-purchase Evaluation Product Life Cycle Promotion Strategy Introduction Growth Maturity Decline Current as of 12/14/2010...
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This note was uploaded on 12/13/2010 for the course BCOR 1010 at Colorado.

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18 Marketing- - 1 2 3 4 b Analyzing Advertisements to Discover Marketing Strategies Current as of BCOR 1010 EXERCISE Promotion Strategies for the

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