Week 10 - BCOR 1010 Introduction to Business Instructor:...

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BCOR 1010 Introduction to Business Instructor: Kevin McMahon Office: Room 345H Koelbel Email: kevin.mcmahon@colorado.edu Office Hrs: Monday 9:30 – 11:00, Thursday 1:00 – 2:30 or by appointment
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Admin Midterm Wednesday 3/18 7 – 8:30pm Duane Physics G1B20 Office Hours: 3/12 Thursday 1:00 – 2:30 3/16 Monday 9:30 – 11:00 3/18 Wednesday 11:00 – 1:00
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PART THREE: THE INTERRELATED FUNCTIONS OF BUSINESS A. Accounting B. Finance A. Marketing B. Management
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The Marketing Mix – “Four Ps” PRICE PRODUCT PLACE PROMOTION Four elements the firm can apply to achieve specific goals
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Marketing Target Market a specific group of consumers on whose needs and wants a company focuses its marketing efforts
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Marketing Consumer Buying Cycle Problem/need recognition Information seeking Evaluation of alternatives Purchase decision Post-purchase evaluation Organizational Buying
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Marketing: Organizational Buying or B usiness to B usiness Examples: Manufacturers Service Providers Institutions (hospitals, schools) Governmental Agencies 3 times the size of the consumer market
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The Marketing Function A. Introduction A. Product B. P rice C. P lace D. P romotion
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Marketing: The Four P’s The Product What is a Product? Product Lines and Mixes Product Types Branding Product Development & The Product Life Cycle
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The Product- iPod
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The Product- iPod The Product- iPod
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iPod Product - Packaging “Flawless," "inventive," and "utterly consistent with what we've come to expect“ "Opening the box requires a series of motions. .. with each move, the suspense builds. 'There's this ballet of unwrapping that is clearly intentional; it prolongs your excitement about finally owning the product.'" International Design Magazine Design Distinction Award
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The Product- iPod The Product- iPod
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The Product- iPod The Product- iPod
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The Product- iPod The Product- iPod
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The Product- iPod The Product- iPod
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The Product- iPod The Product- iPod
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The Product- iPod The Product- iPod
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This note was uploaded on 12/13/2010 for the course BCOR 1010 at Colorado.

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Week 10 - BCOR 1010 Introduction to Business Instructor:...

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