Week 11 - BCOR 1010 Introduction to Business Instructor:...

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BCOR 1010 Introduction to Business Instructor: Kevin McMahon Office: Room 345H Koelbel Email: [email protected] Office Hrs: Monday 9:30 – 11:00, Thursday 1:00 – 2:30 or by appointment
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Admin Midterm Results Posted 4/3 at 5pm So Far . . . Mean ~C- Good IS/BS Answers 55% of grade still available Recitation 4/3 One Page Paper Assignment Recitation 4/10 Exams Returned and Reviewed Logs #4-6 Due
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PART THREE: THE INTERRELATED FUNCTIONS OF BUSINESS A. Accounting B. Finance A. Marketing B. Management
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The Marketing Mix – “Four Ps” PRICE PRODUCT PLACE PROMOTION Four elements the firm can apply to achieve specific goals
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The Marketing Function A. Introduction A. P roduct B. P rice C. Place D. P romotion
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The Marketing Mix: Place Distribution includes all the activities necessary to move products from producers to customers The Distribution Channel is the path that a product or service follows from the producer to the end user
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Direct versus Indirect Distribution Channels Wholesalers, Retailers, and Agents The Value of Intermediaries Warehousing, Transportation, Materials Handling The Marketing Mix: Place
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Place - Intermediaries Intermediaries = “Middlemen” Wholesalers Retailers Agents/Brokers
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This note was uploaded on 12/13/2010 for the course BCOR 1010 at Colorado.

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Week 11 - BCOR 1010 Introduction to Business Instructor:...

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