walmart project - FINANCIAL ANALYSIS PROJECT 1 CONTENTS

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Unformatted text preview: FINANCIAL ANALYSIS PROJECT 1 CONTENTS INTRODUCTION...........................................................................................................................................4 VISION STATEMENT................................................................................................................................5 MISSION and OBJECTIVES.......................................................................................................................5 COMPANY SUMMARY................................................................................................................................6 OWNERSHIP....................................................................................................................................................6 ORGANIZATIONAL STRUCTURE..........................................................................................................7 HISTORY OF WAL-MART..........................................................................................................................8 INDUSTRY ANALYSIS.................................................................................................................................9 MARKETING ANALYSIS...........................................................................................................................10 MARKET SEGMENT....................................................................................................................................11 MARKET SHARE.....................................................................................................................................13 DOMESTIC COMPETITORS 14 INTERNATIONAL COMPETITORS 15 CURRENT PRODUCTS...............................................................................................................................16 PRODUCTS....................................................................................................................................................16 BCG MATRIX...........................................................................................................................................17 STRATEGY AND IMPLEMENTATION SUMMARY.............................................................................19 COMPETITIVE EDGE...................................................................................................................................20 MARKETING AND SALES STRATEGY................................................................................................21 COST STRATEGY....................................................................................................................................21 CAPITAL STRUCTURE STRATEGY......................................................................................................21 2 FINANCIAL ANALYSIS.............................................................................................................................22 GENERAL OVERVIEW..............................................................................................................................22GENERAL OVERVIEW....
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walmart project - FINANCIAL ANALYSIS PROJECT 1 CONTENTS

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