9-1-2010 - Lecture#2,9/1/2010 MW45:30PM ProfessorBazian

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Lecture #2, 9/1/2010 MW 4-5:30 PM Professor Bazian  Asian American Studies 128AC: Muslims in America  - Commercial aired today o PSA in New Jersey o In conjunction with news of mosque in New York - What is the message? o Why set up in such a way? - MY FAITH 60—PSA (Youtube video); myfaithmyvoice.com - Diversity in Muslim community—Spanish speaker, deaf community, white Muslim - Not threatening, not terrorists - Trying to assert that you should not fear who we are - Effective? Would it counter the negativity in the media? - Negation in relation to statement—in fact affirming it o Often authenticate the opposing statement itself o Rather should affirm what is: “I am” not “I am not” - Why advertise? Only 30 seconds o So much money spent on ads today  o Complicated issued reduced to a mere 30 seconds - Is it working? OPEN DISCUSSION FROM STUDENTS - “happy Muslim” in opposition to idea of the unhappy Muslim - On the defense: “I am not…”, should be formulating in the positive - A response to the current conceptions instead o Define self, not response to what is already said - Language on the offensive o But to see language on the offensive could be taken the wrong way—fulfill idea  of the aggressive, terrorist Muslim - Already seen as “other”—why not simply go on the offensive?  - Muslims as dehumanized—commercial humanizes these people, puts a face to it - Constitutional rights at stake—all agree to uphold o But is it really? o
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This note was uploaded on 12/12/2010 for the course NES 18 taught by Professor Kaiser during the Fall '07 term at Berkeley.

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9-1-2010 - Lecture#2,9/1/2010 MW45:30PM ProfessorBazian

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