ILROB 1220 Unit 3 Lecture Notes - Norms I What are norms? -...

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Norms I What are norms? - Rules that informally define appropriate and inappropriate values, beliefs, attitudes, and behaviors Awareness of Norms - Violations: o Norms are most keenly sensed/identifiable when violated o Norms enforced through a range of social sanctions o Norm violations are not necessarily always sanctioned - Can be implicit or explicit o Implicit norms can be transmitted simply by enactment - Most are not aware of the many norms governing their behavior o Going into a setting with different norms Norms and Conformity - Conformity: pressure in groups to behave similarly - Social Norms: o Function in even undefined/ambiguous groups o Function due to the pressure to observe rules Universal Compliance? - Simply having a norm does not mean people will follow it - Norms must be salient Spillovers in Non-Compliance - People were almost twice as likely to litter in an alley that was full of graffiti than a clean one - Also twice as likely to steal and envelope full of money from a mailbox with graffiti on it Norms of Non-Compliance? - Gambling in Elm Hollow o Members of community nearly unanimous in their support of church’s restrictions on gambling, smoking, and drinking o Yet, author often gambled, drank, and smoked in privacy of people’s homes - Private behaviors did NOT reflect public norm Pluralistic Ignorance - Definition: Individuals make systematic errors in their perceptions of the behaviors of other members of a collective and their relation to those members - As a result: people infer a norm that is not actually practiced, but the norm affects their behavior o No one actually believes/behaves that way, but everyone thinks everyone else does Consequences of Pluralistic Ignorance - Mistaken feelings of alienation and deviance o Gamblers felt estranged from the town without knowing they were actually typical
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o Students who felt deviant because of views on alcohol were less likely to attend reunion o Male students conformed more to misperceived norm by drinking more Social Norm: Reciprocity - Quid pro quo: if I give something to you or help you, then you are obliged to return the favor - Examples: o Group projects o Readings o Personal experience - Why is it important? o When the norm is violated, people will incur costs upon themselves in order to punish or sanction the violator Social Norm: Obedience - Purpose of experiment: how far would people go in obeying an instruction if it harmed another person - Milgram interested to see how easily ordinary people could be influenced into committing atrocities - Seeing another participant refuse did NOT significantly alter obedience Norms II What are norms? - Rules - “regular behavior patterns that are relatively stable within a group” What ARENT norms? -
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This note was uploaded on 12/13/2010 for the course ILROB 1220 taught by Professor Goncaloj during the Fall '07 term at Cornell University (Engineering School).

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ILROB 1220 Unit 3 Lecture Notes - Norms I What are norms? -...

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