BusinessStrategy.UnitOneAssignment.CicelyJames

BusinessStrategy.UnitOneAssignment.CicelyJames - Running...

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“Running header: Unit One Assignment: Business Strategy” 1 “Unit One Assignment: Business Strategy” Cicely Elaine James MT499-02 Bachelors Capstone in Management Professor Dr. Bruce Lazar November 16, 2010
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2 Table of Contents Introduction ……………………. . 3 Vision and Mission Statement ……………………. . 3 Goals ……………………. . 4 SWOT Analysis of Business ……………………. 4-5 Required Equipment and Supplies ……………………. 6 Organizational Structure of the Company ……………………. 6-7 Roles and Functions of Positions within the Company ……………………. 7 Conclusion ……………………. . 7 Reference ……………………. . 8
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“Running header: Unit One Assignment: Business Strategy” 3 Introduction Death is an inevitable part of life. Its timing is uncertain as well as the way people pass away is not the same. Indeed, it is difficult to face such an emotional and complicated issue as death. In addition, it is very difficult as human beings to even conceive in their lives that there must be preparation for it. Today, there are about 35 million Americans who do not have life insurance at all as well as 58 million who do not carry enough life (“My Insurance Life”, 2010). So what happens to the countless families that are left with exasperation and despair of the lost of a loved one and crisis of mounting funeral expenses? Their debt grows larger as well as the pain. As a result, many people right at this moment do not have life insurance out of the fear of how it works and how much it can cost them. (“Buying Life Insurance”, 2010). As a result, as nearly as 40% Americans die leaving their families trying to just even put them in the ground! (“My Insurance Life”, 2010) Therefore, I have implemented a business strategy that tears down the barriers and provides a better perspective for customers to feel comfortable about the knowledge and affordable choices on life insurance. Our Company’s Vision The name of the company is Insurer’s Care because it focuses on the needs and concerns of each customer that enters our lives for life insurance. Therefore, our company’s vision is to provide great customer service with a friendly smile and offer affordable life insurance without it becoming a liability in their budget.
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“Running header: Unit One Assignment: Business Strategy” 4 Mission Statement and Goals of “Insurer’s Care Our mission statement and goals center around our vision to provide the following:
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This note was uploaded on 12/13/2010 for the course MT 499 taught by Professor Johnson during the Spring '10 term at Kaplan University.

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BusinessStrategy.UnitOneAssignment.CicelyJames - Running...

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