Reading Response thing - Commodity” doesn’t have...

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Caissa Casarez Women’s Studies 101 Section 304 Barber 4/3/08 Reading Journal Assignment Elaine Rapping’s article “The Female Gaze” is just about that. The male “gaze” is so present in mass media that it’s become a norm in society, and we don’t question it anymore. Rapping brings up the female “gaze” in the classic woman’s film and how, if it is assumed in the film at all, it’s with “narratives that are at best ambiguous.” Television, she notes, is worse because they give women’s issues an upbeat and dramatic makeover. She also mentions that worse women’s issues like rape are present as more of an entertainment form (in films that deal with violence and crime) than a political or social issue. While Robert Goldman’s article “Constructing and Addressing the Audience as
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Unformatted text preview: Commodity” doesn’t have anything to do with movies, it does have to do with, in a sense, putting yourself in a woman’s shoes. This article explains that, while the magazines Ms. And Cosmopolitan are completely different, the way they advertised (before Ms. Went ad-free) are exactly the same. Both ad campaigns advertise the woman as independent, beautiful and confident. Both articles mentioned note their main arguments as negative aspects of women in society. I really liked reading both articles. I didn’t know how bad the lack of a female “gaze” has gotten in movies and TV, and I didn’t even think that magazines as different as Ms. And Cosmopolitan could have pretty much the same ad campaign....
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