Unformatted text preview: Commodity” doesn’t have anything to do with movies, it does have to do with, in a sense, putting yourself in a woman’s shoes. This article explains that, while the magazines Ms. And Cosmopolitan are completely different, the way they advertised (before Ms. Went ad-free) are exactly the same. Both ad campaigns advertise the woman as independent, beautiful and confident. Both articles mentioned note their main arguments as negative aspects of women in society. I really liked reading both articles. I didn’t know how bad the lack of a female “gaze” has gotten in movies and TV, and I didn’t even think that magazines as different as Ms. And Cosmopolitan could have pretty much the same ad campaign....
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- Spring '08
- Advertising, The Female Gaze, Assignment Elaine Rapping