Business 1000 Chapter 3 Global strategy

Business 1000 Chapter 3 Global strategy - – Disadvantages...

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Global Strategy Options Customized strategy McDonald’s menu Standardized strategy Logo, advertising, brand name Advantages: Lower cost; better control; global brand recognition
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Unformatted text preview: – Disadvantages: • Varying needs/wants, local conditions. • Global strategy – Think global, act local....
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