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Unformatted text preview: Programs New Laws 0% 10% 20% 30% 40% 50% 60% 70%
Source: CMO Magazine, Oct. 2004 80% Professor Takada Factors Influencing Managerial Ethics Managerial
Values Work Work Background Background Family Status Personality Organizational
Top Level Mgmt. Top Philosophy Philosophy The Firm’s The Reward System Reward Job Dimensions Environmental
Competition Economic Economic Conditions Conditions Social/Cultural Social/Cultural Institutions Institutions
4- 4 Professor Takada Fostering Ethical Behavior • Leadership – Ethics Office • Codes of Ethics
Social • Social Audit – A systematic evaluation evaluation • Whistle Blowing • Compliance-based • Integrity-Based 4- 5 Professor Takada Levels of Corporate Social Responsibility
Societal Responsibility Stakeholder Responsibility
Ecological General Public Customers Profit Profit Responsibility
Owners/Stockholders Suppliers/Distributors Environment Employees Public Interest Groups
Source: Marketing, 5/E by Berk...
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