research report final draft

research report final draft - Introduction Humans share...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Humans share many qualities with their ancient ancestors. They require food, water, shelter, safety, and the experience of acceptance and connectedness with others 1 . Importantly, much technological advancement is designed to help them meet such needs and indeed many of their needs seem to be addressed practically without effort by using such technological innovation. Intriguingly, not all technology serves to meet human needs. To the contrary, some technological developments operate to provide the experience of having needs satisfied, without actually satisfying the need. Evolutionary biologist Steven Pinker, in his pivotal book How the Mind Works , he argues that a number of technological advancements are designed not to directly fulfil evolved needs, but rather to trick the brain into believing that some needs have been fulfilled. 2 For example, in ancient history humans have depended on natural resources (e.g., berries) or meditation to fulfil their appetite. Lately, humans have turned to modern tools of technology, such as dieting drugs, or more abrasively, liposuction, to combat obesity while still maintaining the same eating habits. It can be argued that other everyday technologies, such as narrative fiction, television, music, or video games that connect with users, can also provide the experience of need fulfilment. There have been experiments involving psychologists using animals to test surrogacy behaviour by replacing its mother with that of another form, thus satisfying belongingness needs. Likewise it has been suggested that beloved books, television shows, movies, music, or video games potentially serve as “social surrogates,” leading to a sense of belongingness even when no real belongingness has actually been experienced. This report will attempt to speculate that the social aspects of television may be used to satisfy belongingness needs which in turn produce greater levels of self-esteem. To support this thesis, research on parasocial relationships will be described, explaining why television shows in particular, present both an extensive and powerful vehicle for forming these bonds. Significance of parasocial relationships
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/14/2010 for the course BA 111 taught by Professor Adams during the Fall '10 term at UBC.

Page1 / 5

research report final draft - Introduction Humans share...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online