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Unformatted text preview: Ideology works through a process known as Articulation : Link particular ideas together, even if theres no natural reason why they should be linked. EX: Maculinity=Violence, Peanutbutter and. Jelly Hegemony: (Antonio Gramsci) Ideas are seen as common sense, OR just the way they are. *Constantly changing, the limits are constantly being tested, and changed. New ways to understand the world. The power of hegemony can grow to accompany the challenging of the ideas....
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This note was uploaded on 12/13/2010 for the course ACCOUNTG 221 taught by Professor Staff during the Spring '08 term at UMass (Amherst).
- Spring '08