11-30 Lecture (1) - Ideology works through a process known...

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Dec. 16 th Thursday @ 4PM. . Bartlett 65 11/30 Lecture Some Dominant Ideological Themes in Mass Media The American Dream Hyperindividualism Hypermaculinaty Heteronormaltivity Post-Racial Society Consumerism Hypermasculinity: The way men are often referred to in the media. Stereotyped behavior that is BELIEVED to be masculine. Heteronormaltivity: Automatically thinking that everyone is heterosexual. The assumption that everyone is. Post-Racial Society: Consumerism: Is the path to happiness.
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Unformatted text preview: Ideology works through a process known as Articulation : Link particular ideas together, even if theres no natural reason why they should be linked. EX: Maculinity=Violence, Peanutbutter and. Jelly Hegemony: (Antonio Gramsci) Ideas are seen as common sense, OR just the way they are. *Constantly changing, the limits are constantly being tested, and changed. New ways to understand the world. The power of hegemony can grow to accompany the challenging of the ideas....
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This note was uploaded on 12/13/2010 for the course ACCOUNTG 221 taught by Professor Staff during the Spring '08 term at UMass (Amherst).

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