Chris Stanton_ Research Proposal final draft

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Unformatted text preview: | 1 Charitable Acts Running Head: ALTRUISTIC GIVING: INCENTIVES FOR Altruistic Giving: Incentives for Charitable Acts Christopher Stanton Arizona State University | 2 Charitable Acts Introduction As the times change, people are given evidence in the media daily of how the gap between different levels of income and class have been increasing. Even with a wide range of ideals that ultimately imitate this perceived range of income, individuals would like to believe people are generally caring enough to have sympathy for those in need and to give. Wilhelm, Brown, Rooney, & Steinberg (2008) recollect Adam Smiths pro-social theory from his piece Theory of Mortal Setiments . The theory brought light to the fact that even in the competitive mindset of those in a capitalistic society, there is still desire to be liked and accepted which could encourage charitable donations and volunteering (Smith 1759[1976]). Charitable donations and volunteering not only gives people a chance to show their humanitarian side, but it also has benefits, such as social capital, for givers (Musick, Wilson & Bynum, 2000; Wilhelm, Brown, Rooney & Steinberg, 2008). Literature has led many to believe that socioeconomic status has a positive correlation with willingness to give time and/or money (Lee & Chang 2007; Mayo & Tinseley 2009; Mustillo et. al. 2004). However, we are further lead to ask whether these donations are driven by warm glow or by ulterior motives (Mayo & Tinsely, 2009). Warm glow is thought to be the feeling of satisfaction an individual gets from helping someone in need (Mayo & Tinsely, 2009).As ulterior motives come into play, one has to wonder how charitable these donations are if the giver of donations can gain a variation of benefits from giving. The goal of the propose study is to explore how the incentives of charitable givers impact what they give. By understanding the incentives of charitable givers and volunteers, the study will be able to better assess if people of lower SES donate more sacrificially than those of higher SES. In the future, the study aims to find out how incentives of a charitable giver might impact the | 3 Charitable Acts appreciation of a recipient of a donation and serve as encouragement to assist them in acquiring better living conditions. Literature Review Most literature suggests that people with higher SES are more likely to give time and money to those in need (Micklewright &Schnepf, 2009). As literature on SES and donation has increased over the years, it has been revealed that there are a variety of reasons why this seems to be the case, emphasizing certain aspects of SES over others. When people think of SES, people associate it with education, income, occupation, home residency, and race. As people get married, the family itself is classified in a SES as a whole and children are provided access to the resources within that SES (Wilhelm et. al 2008). It is found in the text that in addition to the resources being passed on, so are the giving behaviors of parents transferred to children (Musick...
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