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Unformatted text preview: will vary somewhat. 2. What are the core values and beliefs of Adobe? Answer: Adobe believes in being innovative and providing individuals the ability to create and interact with any kind of information, anywhere. 3. Adobe lets web users download its Adobe Acrobat viewer free of charge. The software allows viewers to transfer documents from web sites without conversion. Why would a company give away its software? Answer: Because anyone can view the documents with the free software, it increases the sales of the document creation and editing software. Additionally, it has created a very strong brand because everyone has seen or used their software---even if its just the free software....
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- Spring '10