Mission of Adobe Software

Mission of Adobe Software - will vary somewhat. 2. What are...

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Articulating Adobe’s Mission The second largest PC software company in the U.S. is Adobe Systems ( www.adobe.com ), developer of Adobe Acrobat, Adobe Photoshop, Adobe Illustrator, and other software packages. The company has been named as one of the ‘‘Best Places to Work’’ by Fortune magazine. One reason is a carefully developed and articulated mission and vision statement. (Sometimes the web address for a location changes. You might need to search to find the exact location mentioned.) 1. Summarize the Adobe mission: Answer: While not stated specifically as their mission, the company states “Adobe revolutionizes how the world engages with ideas and information.” As a high-tech company, Adobe has a streaming audio of its company background, so depending on which students find most salient, the mission
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Unformatted text preview: will vary somewhat. 2. What are the core values and beliefs of Adobe? Answer: Adobe believes in being innovative and providing individuals the ability to create and interact with any kind of information, anywhere. 3. Adobe lets web users download its Adobe Acrobat viewer free of charge. The software allows viewers to transfer documents from web sites without conversion. Why would a company give away its software? Answer: Because anyone can view the documents with the free software, it increases the sales of the document creation and editing software. Additionally, it has created a very strong brand because everyone has seen or used their software---even if its just the free software....
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