SMART Goals, the Mission, and the Vision. You have recently started a company that represents student interests to local merchants as well as to national chains that operate in the area close to campus. Your hope is to make sure that student opinions and preferences are heard by these organizations, thereby making the area a better place for students to live. You hope that as a result of your company’s efforts, businesses will offer a broader range of products and services aimed at students at prices students can afford. You also hope that local businesses will see value in your company as a market-research firm, and will be willing to pay handsomely for your company’s services and insights. You currently have 2 student employees, who are working for you for internship course credit. Considering the town your school is in, types of merchants in your town and the scope of product offerings, the demographics of your student body, and the relative skill sets of you and your employees,
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