d.The Marketing Environment and Competitor Analysis 4

d.The Marketing Environment and Competitor Analysis 4 - •...

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The Marketing Environment and Competitor Analysis SWOT analysis PEST analysis Five forces analysis
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SWOT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)
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PEST analysis Political factors Economic factors Socio-cultural factors Technological factors
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Political/legal Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation Others?
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Economic Factors Inflation Employment Disposable income Business cycles Energy availability and cost Others?
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Sociocultural factors Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education Others?
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Technological New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology
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Unformatted text preview: • Others? Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4. Threat of Threat of substitutes substitutes Potential entrants Threat of Threat of entrants entrants Suppliers Bargaining Bargaining power power Substitutes Buyers Bargaining Bargaining power power COMPETITIVE RIVALRY Five forces analysis Five Forces Analysis: Key Questions and Implications • What are the key forces at work in the competitive environment? • Are there underlying forces driving competitive forces? • Will competitive forces change? • What are the strengths and weaknesses of competitors in relation to the competitive forces? • Can competitive strategy influence competitive forces (eg by building barriers to entry or reducing competitive rivalry)?...
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This note was uploaded on 12/15/2010 for the course BUS 1002 taught by Professor Dr.ahmed during the Spring '10 term at Universiti Teknologi Malaysia.

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d.The Marketing Environment and Competitor Analysis 4 - •...

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