Business Plan Part 2.doc - NRL 9s A Worldwide Concept...

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Executive Summary In February of 2014, “The Greatest Weekend” was developed. The NRL 9’s concept has been successfully in gaining over 250,000 fans to the tournament over the 3 years it has been running. This shows that this is an exciting new game with huge potential NRL 9s - A Worldwide Concept
in an open market. This report concludes that NRL 9s should become a a worldwide concept, and has the potential to be an Olympic sport. This report has been constructed to go into depth on the new worldwide sport, NRL 9s. This report will draw on the salient points constructed in the first assessment. This report will include detailed information on the business, market, future and finances. This reports will show that the new worldwide sport of NRL 9s can be successful. The research throughout this report provides information on the brand identity of NRL 9s as well as the organisational culture and need analysis. This report will also draw on the current financial position as well as financial goals for NRL 9s. This reports recommends that this new sport can be very successful and will innovate the sports industry. Contents Executive Summary ........................................... 2 Business Plan Summary ..................................... 4 The Business ............................................................................................................................... 4 The Market .................................................................................................................................. 5 The Future ................................................................................................................................... 5 The Finances ............................................................................................................................... 6
Brand Identity ................................................... 7 Brand Identity ............................................................................................................................. 7 Global Positioning ...................................................................................................................... 8 Future Direction .......................................................................................................................... 8 Values and Ethics ........................................................................................................................ 8 Utilisation of New Media ............................................................................................................ 8 Organisational Culture ...................................... 9 Market research ........................................................................................................................... 9 Market targets ............................................................................................................................. 9 Your customers ........................................................................................................................... 9 S.W.O.T. analysis ........................................................................................................................ 9 Our competitors ........................................................................................................................ 10 Advertising & sales ................................................................................................................... 10 Needs Analysis ................................................ 11 Vision statement ........................................................................................................................ 11 Needs Analysis .......................................................................................................................... 11 Goals/objectives ........................................................................................................................ 12 Action plan ................................................................................................................................ 12 Financial Goals ................................................ 13 Key objectives & financial review ............................................................................................ 13 Forecasting ............................................................................................................................... 13 Projections ................................................................................................................................. 13 Conclusion ...................................................... 15 Recommendations ........................................... 15 References ...................................................... 16 Business Plan Summary The Business: Name: NRL 9s Vision Statement: To make NRL 9s a worldwide sport.
Idea: To be a vibrant, colourful and enjoyable experience for everyone. Brand : The NRL 9s corporate identity is the most critical tool to maintain a clean global reputation as a game of high professionalism. It has the power to show how professional we are both on and off the field and an overall powerful impact on the game. Values: Ethics, Accountability, Social Responsibility, Excellence. At NRL 9s we value our values and ethics. We are committed to excellence in a professional matter. Product: NRL 9s is an expansion of the NRL Auckland 9s. after success in the Auckland 9s, we have established the NRL 9s can be a global sport and a worldwide tournament and Olympic sport. With large profits made in the NRL Auckland 9s and success of similar shortened sports, NRL 9s is a new worldwide concept. The Market: The combination of all the World Cup teams playing in a shortened, faster and more exciting game, the NRL 9s. Its clear from the success of the NRLs 9s tournament in Auckland, as well as the worldwide interest in NRL, the combination of both can create a world wide sport in a globally open market.

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