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ba1016group-1 - Group6 MainTopic possible Purpose...

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Group 6
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Main Topic: How to take a good company and make it the best company  possible Purpose:  To show the steps good companies took to become great  so that they may be repeated Intended audience:  People who own or manage good, mediocre companies  who want to reach higher levels of success
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Issues raised or themes:  The author introduces a concept called the flywheel Author's credentials:  5 years of research by a team of 20. Over 15,000 hours spent on research. All research led to  conclusions. Additional information:    Jim Collins wrote another book called  Built to Last
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Collins clearly communicates to his readers what sets  great companies apart from average ones Each chapter focuses on a different step required to  make the leap from good to great Points are illustrated through: Visual aids, detailed explanations, and numerous real world  examples
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