Melissa Cover Letter Presentation

Melissa Cover Letter Presentation - CommunicateYour...

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Communicate Your  Communicate Your  Personal Brand: Personal Brand: Company Research  Company Research  and Cover Letters and Cover Letters Spring 2010 BA 101
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From Junk Mail to “YES” Pile  From Junk Mail to “YES” Pile  Company research is a critical first step in applying  for any position Must understand the company and exactly what  they are looking for in an employee Overall purpose is to connect your  skills/experiences with the job description to show  that you are a great fit for the position
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The Company The Company Types of Customers History/Culture Company Leadership Subsidiaries Sales & Profit Trends
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The Industry The Industry Company’s Rank in the Industry Principal Competitors Relative Performance
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The Future The Future Knowledge of Changes in Leadership or Strategic Direction Current Events New products or services  Plans to enter new markets Technology innovations Other recent news on company/industry
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On-line Resources On-line Resources Link via BBA Career Services website to Hoovers WetFeet Vault Guides available on our website UT Libraries Business Information Center Wall Street Journal Going Global  –  international career/employment resource Company website Web Search Engines  (such as Google or Yahoo)
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Reference Materials Reference Materials Perry-Castañeda Library (PCL) Reference Career Section on Level 4 Online Library Resources/Databases – Handout on  Blackboard under Course Documents 
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Melissa Cover Letter Presentation - CommunicateYour...

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