powerpointThebrandcalledyou

powerpointThebrandcalledyou - Greater recognition...

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The Brand Called You : Create a Personal Brand That Wins Attention and Grows Your Business By: Peter Montoya and Tim Vandehey (Group 4)
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GOAL: To help the reader create their own personal brand to help expand their business.
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Things we liked: Case studies “Things to do Today” lists Organization Things we did not like: Assumptions Application Repetitive
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Author’s Most Important Points Personal Branding - the process that combines you skills, talents, and unique personality characteristics into an identity that sets you apart from the rest h Branding always produces a result (even if it is not rational) Ex: Nike “Just Do It” Nothing to do with shoes, but a classic tagline. h Example of a Great Personal Brand: Michael Jordan: Greatest Basketball Player of All Time
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Oh! The Places You’ll Go Possibilities presented by the book The Benefits of a Personal Brand Leadership encouragement
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Unformatted text preview: Greater recognition Specialization narrowing in on skills tailored for specific clientele The confidence to succeed . Personal Experiences Chris- Father is a marketing manager for a health care company h Konrad- Father is a self-employed carpenter Real World Examples Dr. Todd Walkow - Orthodontist for adults h Kathy Kaehler - Celebrity trainer and spokesperson h Daniel Will-Harris-Web designer, Actor, Author Conclusion: The Brand Called You your own brand personal touch specialize business get yourself out there h Recommended for anyone interested in owning or operating a business. The End Speakers Davis Miller, Jose Rodriguez, Matthew Williams, Shikhar Singh h Powerpoint Sondra Batbold, Patricia Carroll, Konrad Zarnowski h Points Christopher Alicea, Anna Martinez, Lindsey Huntington, Edgar Ruiz...
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powerpointThebrandcalledyou - Greater recognition...

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