F09_class_01_intro_Patton

F09_class_01_intro_Patton - Introduction to MIS Class #1...

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Introduction to MIS – Class #1 MIS 301 Information Technology Management Elota Patton
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Learning Names Call me Elota or Ms. Patton (What’s your preference?) Make name tag Put your name on both sides in BIG PRINT Bring to class each day Fold  in half Elota Patton Elota Patton
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MIS 301 Class #1 Agenda Changing world of MIS and business Overview of MIS 301 Why take this class?
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Future IT Golden Age? “A Survey of the IT Industry,” Economist, May 10, 2003
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Car Disrupts Horse Economy
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Superbowl Promo Highlights Media Companies’ Desperation Napster Pirated music Superbowl 2002 – 1M free songs on iTunes 2007 – CD sales decline another 19% Superbowl 2007 – 1M free songs on Amazon 1/22/09 – record labels contemplate unrestricted free music
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IT = Strategic Business Value It’s not about technology —it’s about INFORMATION Information impacts every business area IT adds efficiency & competitive advantage – life blood of success
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Common to all these products? They all have microprocessors
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IT Changes Business Traditional marketing Broadcast media TV, radio, print advertising - marketing techniques exploiting social networks to exponentially increase brand awareness via processes similar to spread of an epidemic. Word-of-mouth delivered and enhanced online, viral marketing harnesses the network effect of the Internet http://en.wikipedia.org/wiki/Viral_marketing Honda Cog video (2-minute British TV commercial) Distributed peer-to-peer as email
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Internet Takes Honda Cog Video Viral
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10 Fastest-Growing Occupations U.S. Census Bureau, 2003 sep2003_B2_fastest growing occupations.gif   Over next 10 years, the biggest increase in employee  10 jobs through 2010.
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What about Jobs in MIS? We don’t know how
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This note was uploaded on 12/17/2010 for the course MIS 301 taught by Professor Mccleod during the Spring '08 term at University of Texas at Austin.

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F09_class_01_intro_Patton - Introduction to MIS Class #1...

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