F09_class_33_ChExt_16_and_Market_Basket

F09_class_33_ChExt_16_and_Market_Basket - Business...

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Business Intelligence and IS for Decision Making Chapter 9 Gray & Patton MIS 301 Introduction to IT Management
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Class Business Exam results Essays graded and up on Bb after class on Wed Hard exam – class average overall was 73% So – I added 15 points to raw essay score on Blackboard to bring average up to 80% Quick essay question review Article – Let Everyone Have Ideas Ch. Ext. 16 “Database Marketing” Recency, Frequency, Money Market Basket Analysis
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Exam #2 Grades Students Letter Range Percent  of Class 53 A 86.8-105% 0.31 90 B 69.2-86.4% 0.53 20 C 54-68.8% 0.12 6 D 48.4-52.8% 0.04 1 F <48% 0.01
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Exam #2 Curve
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The textbook and the Nerds 2.0.1 website talk about a variety of different standards or protocols that had to be created for LANs, WANs, and the Internet to work together. Name three of these protocols and briefly describe what each one does (in simple, functional terms). Also, associate each protocol with either a person who helped create it (last name is sufficient) OR the group that standardized it (acronym is sufficient).
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Internet Protocol – Bob Taylor or Len Kleinrock or ARPA or ICANN Wired Ethernet or 802.3 – IEEE or Bob Metcalfe Wireless Ethernet of 802.11 – IEEE or Norm Abramson HTTP – Tim Berners-Lee HTML – Tim Berners-Lee www – Tim Berners-Lee 802.16 – Craig McCaw or IEEE DNS – ICANN URL – ICANN or Tim Berners-Lee And whatever other protocol you could think of
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Q2: ERP or EAI? Engines, Inc. has successfully produced innovative prototype (first time ever made) engine parts for 60 years and has annual revenue of $3million . The company has several legacy systems that enable this specialized work. These systems are associated with three different databases. You are an IT management consultant who has been brought in to help them decide how to make their business more efficient. Engines, Inc. would like you to recommend implementing either an ERP system or an EAI system.
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Q2: EAI for Specialty Systems EAI middleware uses metadata to translate data from different databases in legacy systems You need to KEEP the legacy systems because Engines, Inc.’s business processes ARE the company’s competitive advantage ERP would eliminate those inherent processes Also, ERP very costly – up to $1M per module; on revenues of $3M (profit perhaps $500K) that is too expensive
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Q3: Network Externalities Explain what Bill Gates meant when he said that Microsoft looked for opportunities with network externalities Gates was talking about capitalizing on network effect – users add value and thus attract more users to join the network So whether you talked about bundling, MS OS
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This note was uploaded on 12/17/2010 for the course MIS 301 taught by Professor Mccleod during the Spring '08 term at University of Texas at Austin.

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F09_class_33_ChExt_16_and_Market_Basket - Business...

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